Churrasco, a South American grilling tradition, involves cooking cuts of meat over an open flame, often seasoned with coarse salt. Its popularity on TikTok is driven by its visually appealing grilling process and cultural authenticity.
PepsiCo recently told The Food Institute that it’s doubling down on Gen Z’s blurred meal and snack habits by embracing bold flavors and immersive brand experiences. The corporation is paying particularly close attention to trends inspired by TikTok.