Tag: Innova Market Insights

CPGs Bet Big on Plant-Based Packaging

Plant-based packaging is gaining momentum, prompted by environmental concerns, regulatory pressures, and corporate sustainability efforts. With a projected 9% CAGR in the plant-based packaging market expected through 2032, companies like Califia Farms are innovating with recyclable solutions.

What Does Wellness Mean to Consumers?

Although the terms “health” and “wellness” are often lumped together or used interchangeably, there is an important distinction between the two. Understanding this difference is essential to understanding the modern consumer.

Consumers Diving into Frozen Desserts

Consumers’ perpetual sweet tooth for frozen treats continues to drive category sales, despite equally persistent supply chain challenges. In particular, the frozen novelty segment has been a powerhouse over the past few years, with April …