With gut health dominating wellness trends – inspiring billions of TikTok views – brands are racing to meet demand for functional foods packed with probiotics and prebiotics. Brands are capitalizing on consumer interest by launching products that support digestion.
Most Americans fall short of recommended fiber intake levels. Nutrition expert and Olympic cyclist Dotsie Bausch notes there are numerous misconceptions around fiber and its benefits for gut health and disease prevention.
With dreams of CPG integration, FitBiomics is producing probiotics designed by data mining the gut microbiomes of professional athletes. Is this the next big wellness trend?
New research may make some consumers think twice before ordering a Quarter Pounder with Cheese, suggesting high-fat diets may fuel anxiety.
