Roughly 86% of shoppers report consumer frustration when shopping for groceries. A new report sheds light on the woes that plague the shopper journey, while also offering advice to manufacturers and retailers looking to retain their consumer base.
Retail insights company 84.51° feels it’s crucial that retailers provide a cohesive shopping experience both online and in-store. Because hybrid shoppers expect to have access to the same prices and brands regardless of how they shop.
With gasoline prices topping $6 a gallon in some parts of the U.S., consumers have been rethinking their shopping habits, opting against multiple trips and turning to superstores and online solutions to cut down on …
