Ferrero’s $3.1B bid for WK Kellogg Co. signals bold ambition amid cereal’s slump and health backlash. As big brands consolidate, legacy CPGs chase reinvention and reformulation in a shifting consumer wellness landscape.
During the financial crisis of 2008-09, the idea of a “bad bank” came into vogue. With financial institutions worldwide weighed down by non-performing mortgages, industry professionals argued that the proper path was to simply move …
A new report sheds light on just how much consumers are willing to pay for their favorite cereals in the current inflationary environment. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing …
