Heavy soda — an ultra-sweet, syrup-heavy twist on fountain drinks — is gaining viral traction and nostalgic appeal. With minimal operational lift, it offers high-margin potential and Gen Z buzz for savvy beverage retailers.
The “dirty soda” trend continues to be a phenomenon in the beverage industry, driven by social media and the desire for customization and unique experiences, particularly among Gen Z consumers. This trend has seen a 270% increase in social conversations over the past year.
Yelp searches for dirty soda rose 609% year over year, a trend largely driven by Hulu’s show “The Secret Lives of Mormon Wives” and the continued momentum of the sober curiosity movement.
Join The Food Institute as we interview Joel Kline, Head of Sales for Nestlé Professional Solutions, on the various ways that the company’s beverage sector optimizes on drink trends. Listen in on the insights, from …
From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …
