Tag: digital marketing strategy

Amazon Prime Day 2025 Inspires Nearly 155K Orders

Amazon Prime Day 2025 smashed records with over $24 billion in sales, fueled by influencer-led campaigns and F&B category dominance. Grocery deals drove traffic, while Premier Protein Shakes emerged as the event’s MVP.

July 21, 2025

EY Report shows consumer discerning between products on shelf

EY: CPG Brand Relevance Faces ‘Negative Drift’

Legacy CPGs are losing consumer relevance to agile upstarts – but AI, innovation, and a shift to “disruptive optimism” offer hope. EY’s latest report calls on brands to earn loyalty daily or drift into obscurity.

June 27, 2025