Walmart Shoppable Livestreams: a New Era in Digital Marketing?

As retailers seek to increase sales via digital channels, Walmart will use livestream video to create immersive shoppable experiences.

TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z

With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …

The Allure of Unconventional Food Mashups

Mac ‘n cheese ice cream and baked bean smoothies? Yes, believe it or not, those food items have become realities in 2021. And those are just a couple of the unusual food mashups that are …

Chipotle Continues Brand Dominance

Food Institute Focus – Chipotle Continues Brand Dominance