Fiber is shedding its stodgy image and emerging as a gut-health powerhouse, flavor-forward snack hero, and even a microplastic-fighting ally. From baby formula to seaweed chips, it’s the next big thing in functional food.
Recent moves in the yogurt segment from CPG giants signal a strong category foundation heading into an uncertain economic future—a white horse amid other stagnating retail categories. Danone, for example, beat out analyst expectations with its Q1 sales.
Milk alternatives are a key growth driver for the plant-based industry. What keeps shoppers coming back for more?
