Dunkin’ and Reese’s Among Super Bowl 58 Ad Winners
What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.
Tag: consumer marketing
Why Food Brands Should be Targeting Gamers
Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …
The Latest Generation Marketers are Courting? Gen Alpha (and Their Millennial Parents)
Marketers are increasingly turning their attention to Generation Alpha – the kids born after Gen Z – not to mention their Millennial parents. Generation Alpha, typically considered those born beginning in 2010, figures to grow …