Tag: confectionary

How Baked By Melissa CEO Turned Financial Woes Into Success

After being fired in 2008, Melissa Ben-Ishay founded Baked By Melissa, transforming her home-based cupcake baking into a successful business with 14 locations. Known for its innovative flavors and high-quality standards, the company has avoided acquisitions to maintain brand integrity.

Candy Crush: Confectionery Producing Record Sales  

“Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself’ moments,” said John Downs, president and CEO of the National Confectioners Association, in a statement.

Analysis: What’s Influencing Increased Candy Sales this Year

It appears many consumers have a sweet tooth ahead of Halloween 2021. The pre-Halloween candy buying period is drawing more consumers this year than ever before, according to Numerator’s Candy Tracker. Omnichannel seasonal candy sales …