Tag: Brightfield Group
Clean Label Takes Center Stage as Ultra-Processed Stigma Grows
Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.
‘Sugar Elimination’ Technology Has Arrived
Startups are leveraging human digestion and technology to bring sugar elimination innovations to market — from enzymes that convert sugar into fiber to sugar “sponges” that activate after they are consumed. The zero-sugar food and …
Consumer Buzz: Top 3 Wellness Trends
Across the U.S, social chatter is shaping wellness conversations and boosting demand for related ingredients. Here are three wellness trends to watch, according to a new report from Brightfield Group. Immunity Now Within Brightfield’s Wellness …
What’s Ahead in 2024?
What’s Winning in Frozen Food?
After years of economic upheaval, frozen food remains a beacon of convenience, innovation, and at times, affordability. Which categories and brands are in high demand as the new year approaches?
Consumer Pulse: Who’s Drinking Alternative Milk — and Why?
Milk alternatives are a key growth driver for the plant-based industry. What keeps shoppers coming back for more?
Top 5 Things Grocery Shoppers Look For on Food Labels
Today’s shoppers care about what’s in their food, and they are not afraid to check the label—but what exactly are they looking for? Standing in the grocery aisle, squinting at the product in hand, there …
Interest in Alternative Energy Drinks Surging
Across the U.S., consumers continue to seek out energy-boosting beverages. This persistent demand, coupled with a broader exploration of ingredients, is transforming the energy drink landscape.
