Coca-Cola’s steady handoff from James Quincey to Henrique Braun comes as the beverage giant navigates slowing soda demand, political crosswinds, and shifting consumer habits. Quincey proved Coke could thrive amid turbulence; now Braun must do the same.
Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG.
Gen Z is redefining alcohol consumption with “zebra striping,” a trend where individuals alternate between alcoholic and non-alcoholic beverages during social outings, effectively halving their intake while embracing a sober-curious mindset. This shift presents unique opportunities for F&B brands to innovate.
From bottled water and better-for-you bubblies to convenient coffees and cocktails, the beverage market is booming. Total sales for center store beverages reached $86 billion in the 52-week period ending June 12, per IRI, making …
