5 Keys for Brands When Considering Influencer Marketing
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
Tag: authenticity
Chef Robert Irvine’s 4 Pillars to Business Leadership
Despite his unrivaled work ethic, celebrity chef Robert Irvine has learned the value of delegating, and listening to, employees. “I learned to listen, because you get more from listening,” he told FI.
Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev
And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
Poll: Consumer Optimism Plummeting
Optimism grew around the world last year as the pandemic receded and economies improved, an Ipsos poll of 24,000 global citizens indicated, but that consumer optimism faded as 2023 dawned. Many of those queried expressed …
Experts’ Top 3 Flavor Trends to Watch in 2023
New flavor trends are emerging at the intersection of persistent food inflation and pent-up consumer demand leftover from COVID lockdowns.