The Food & Beverage Marketing Playbook
$99.00
This month, The Food Institute dug into the tried and true marketing tactics shaping today’s food and beverage landscape while also identifying how technology will change the game in the near-term. We spoke with experts across the industry to understand how operators are leveraging the tools at their disposal to make meaningful connections with their audiences.
Topics include:
- A look at what today’s marketers are doing to maximize margin in a conservative spending environment
- How marketing strategies have shifted in recent years
- The best practices and technological considerations that marketing teams can use to derive meaningful action
- Insight into where marketing teams are heading in an era where generative AI and online delivery become table stakes
The report includes actionable data and advice from the top food and beverage marketing leaders for foodservice and CPG operators to set their businesses up for success.
This individual report is $99 but is included for E-members, Professional Members or Corporate members.
To receive The Food Institute’s monthly reports and numerous other benefits, become an E-Member, Professional Member, or secure a Corporate License by visiting foodinstitute.com/joinfi/ now.
