Dissecting the Gen Z Shopper
$99.00
This month, The Food Institute explored the motivations and sentiments of Gen Z, uncovering key insights relevant to F&B stakeholders. We engaged stakeholders across the industry to identify strategies to target the demographic and understand how they differ from their elders.
The topics in the report include:
- How Gen Z leverages social media as a discovery tool
- What flavor innovations resonate with the Gen Z palate
- How the generation shops at all in-store and online F&B retail formats
- How skepticism and distrust drive purchasing decisions
Read the report to learn how the generation influences the industry and see the high-impact data supporting these findings. For more than 90 years, the Food Institute Report has equipped executives with actionable information and analysis on the F&B landscape.
This individual report is $99 but is included for E-members, Professional Members or Corporate members.
To receive The Food Institute’s monthly reports and numerous other benefits, become an E-Member, Professional Member, or secure a Corporate License by visiting foodinstitute.com/joinfi/ now.
