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Unwrapping the Global Snacking Scene

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This Episode is Sponsored by: Koelnmesse

Snacking in the U.S. has been on the rise for many years, but is this a global phenomenon? Sabine Schommer, Director, ISM, and Guido Hentschke, Director, ProSweets Cologne and ISM Ingredients, explore European and global snacking trends, and how the trio of ISM, ISM Ingredients, and ProSweets Cologne serve as a meeting place for the global snacking industry. 

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More About Sabine Schommer:
Sabine Schommer loves the energy on the show floor, the excitement of the sweetest of all industries and the joy of being part of a team striving to create the perfect surrounding for both business opportunities and memorable moments. She has been in the trade fair business for more than 30 years, having led the ISM team as Director since 2015. For her, being Director ISM is a unique opportunity to shape the customers’ trade fair experience, introduce new features, liaise with experts, watch trends and developments and realize every year the best possible version of the world’s largest trade fair for sweets and snacks – ISM in Cologne, Germany.

More About Guido Hentschke:
Guido Hentschke has been the Director of ProSweets Cologne since January 2021. With more than 25 years of experience in the international trade fair industry, he brings extensive expertise from roles in Europe, the U.S., and Brazil. At ProSweets Cologne, he has continuously developed the show in line with market needs, positioning it as a content leader within the sweets and snacks sector. Building on these insights, he successfully launched ISM Ingredients — the new platform for suppliers of raw materials, ingredients, and semi-finished products — which will debut as a new format starting in 2026. His goal: to unite all key players along the entire value chain through close alignment and integration with ISM.

More About ISM:
The ISM in Cologne is the world’s leading trade fair for confectionery and snacks and offers impulses, innovations, exciting networking, top-class exhibitors and expert visitors in a combination that is unique in the world. There you will find the world’s largest range of private labels in the sweets and snacks sector. From 2026, the new trade fair ISM Ingredients will offer a platform for innovation, expertise and networking around raw materials, ingredients and semi-finished products as part of ISM – with the aim of strengthening the value chain and promoting sustainable solutions.

More About ProSweets Cologne:
ProSweets Cologne is a trade fair for the entire industry-specific supply spectrum of the confectionery and snack industry. This ranges from confectionery and snack packaging and packaging technology to the raw materials and ingredients required specifically for confectionery and snack production and process technology. Secondary areas such as refrigeration and air conditioning technology, operating and auxiliary equipment, and the topics of food safety and quality management for the confectionery and snack industry round off the profile.

More About Koelnmesse:
Koelnmesse celebrated its 100th anniversary in 2024. 100 years in which Koelnmesse has brought people and markets together worldwide. 100 years in which it has reinvented itself time and again with a visionary passion for the future. This has made the vision of Konrad Adenauer, who was the Mayor of Cologne in 1924 and later became Germany’s Chancellor, of an international trade fair venue in Cologne a reality. With the awareness that even established trade fairs require constant renewal in order to remain fit for the future, Koelnmesse will continue to drive innovation and international growth without forgetting its roots. Learn more: https://www.koelnmesse.com/