Which post-pandemic Millennial food and beverage trends are the folks at Moosylvania tracking? Join Moosylvania chief strategy officer Andrew Cohen as he discusses what’s changed and what’s stayed the same with America’s darling cohort in the wake of the pandemic. Cohen argues Millennials in the past wanted to look good, feel good, be entertained; now, Millennials tend to focus on being themselves, finding products tailored to their interests and likes, and looking at the larger world. Additionally, Cohen explains some movement on his company’s Millennial 100 study, and what brands advanced during the pandemic.
Post-Pandemic Millennial Food and Beverage Trends
Hosted By: Chris Campbell
More About Andrew Cohen:
Andrew has spent 8 years at Moosylvania since achieving his MBA from Babson College. His past few years have been spent overseeing all social and digital campaigns for clients like Steaz, General Cigar, Gallo, Enterprise and Scrubs & Beyond. With a focus on setting strategic goals both internally and externally, Andrew believes in being relentlessly solution-focused and pushing teams to find their next gear. He’s also been a key leader within the culture of our agency and the ever-changing marketing climate, providing continual thought leadership and a platform for change.
More About Moosylvania:
Everyone has an option to join your brand. Moosylvania makes them want to.
We’re a full-service integrated agency that builds brand communities through two-way participation, turning one-time purchasers into lifelong fans. We find adoption comes from brands that offer emotional value beyond their products.
Our work is driven by an understanding of Millennial behavior and the connections they have with brands. Our Top 100 Millennial Brands is the culmination of our research and has been featured in The New York Times, Adweek, Forbes and more.
Our client roster includes PayPal, Gallo Wine & Spirits, General Cigar, Sapporo, Venmo and Assa Abloy.
To learn more about Moosylvania, please visit:
For More Food Institute Podcast Episodes, click here.