In the food industry, one of the most important questions can be summed up as thus: "Where do my potential customers shop?" While new retail formats have sprung up in the past few years, and more and more Americans are willing to shell out their dollars at drug stores, dollar stores and specialty markets, most people believe that a resounding number of us still rely on supermarkets and supercenters for access to food.
USDA's latest report reinforces this idea, with the National Household Food Acquisition and Purchase Survey (FoodAPS), a joint project undertaken by the agency's Economic Research Service and Food and Nutrition Service. The survey collected detailed information about food acquisitions by all household members over a 7-day period. The information was collected information from 4,826 households (comprised of 14,317 individuals) between April 2012 and January 2013.
In the report, it was determined that roughly 44% of households complete their primary grocery shopping at supercenters, while another 45% noted supermarkets for their primary shopping. Just a scant 5% of households did their main shopping at other retail outlets, once again showing that supermarkets and supercenters were the kings of the retail food economy. The report found that SNAP households were similar to non-SNAP households in their preference of supermarkets or supercenters, but WIC households were more likely to use supercenters as their primary store (at 52%).
Another interesting point from the report was that Americans do not necessarily shop at the supermarket that is closest to their residence. This applied even to households that did not have their own vehicle. The average household was 2.14 miles away from the closest supermarket, yet the average household primarily shopped at a store 3.79 miles away from home.
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at firstname.lastname@example.org to talk about anything food-related.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."