The biggest stress in the market is coming to mid-priced offerings. In grocery, this means national CPGs are feeling the stress with their legacy brands. In foodservice, full-service is beginning to buckle.
The new value standard dictates that budget and unique, experiential offerings will continue to grow.
“The traditional model, where brands achieved ‘staple’ status through long on-shelf presence and blockbuster marketing budgets, has been completely disrupted,” Guy White, CEO and founder of Catalyx, told FI.
For private label, this dominance has been gradual. These products have simply gotten better: now, 74% of shoppers say private label is just as good as their name-brand analogs.
“Private label has evolved from a trade-down to a trade-smart decision,” said Curious Plot’s Alison Buckneberg.
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