Although going viral on social media may feel like catching “lightning in a bottle,” — a feat akin to winning the lottery — there are some simple rules that can help increase a brand’s odds of resonating with users. Shareable, relevant, authentic content is at the heart of this strategy.
“Viral food trends are often a blend of novelty, simplicity, and a theatrical presentation, creating a ‘shareable moment’ that encourages users to try, film, and repost the trend,” RELEX VP Amanda Oren told FI.
From there, influencer marketing, user-generated content, and strategic timing all work together to help accelerate a trend, ensuring that more users interact with the content.
…
