Amazon made its reputation by creating disruptive sales opportunities for consumers since day one. By offering items online at discounted prices and providing quick, reliable and affordable shipping, the online retailer has positioned itself as the premier online shopping destination for over a decade.
Then it introduced Dash buttons. And parts of the Internet broke out in furor, incredulity and skepticism.
At first, many believed it was an April Fool's joke. Others thought that it was interesting novelty that would not take hold in American households. Someone even went as far to call it the "harbinger of the problems we all face in the future with the 'Internet of Things.'"
Fast-forward six months, and the picture is decidely different.
Initial reports indicate that Dash buttons are catching on with consumers, with some reports noting between 300,000 and 500,000 buttons shipped since the promotion was opened to Amazon Prime members in April. Gene Munster, an analyst at Piper Jaffray Cos., estimates that 15 million to 20 million Dash button installations could be shipped by 2018 as Prime membership swells to 75 million members during the same time frame.
By that point, one in four Prime users will keep at least one Dash button within their homes, he noted. That amounts to 18.75 million customers with commercial goods restocking needs. That is to say, 18.75 million customers with an in-house option to restock basic home goods that's so easy, it requires the simple push of a button.
So, who's laughing now?
Grocery shopping has evolved from a Main Street event (where we go to our local market frequently to purchase food and goods) to an order most anything, from anywhere, at any time online. Online shopping, which started off slowly, was initially an underwhelming choice for consumers. As the internet grew along with smartphones, more started to shop...read more
According to recent data from the Plant Based Food Association (PBFA), U.S. retail sales of plant-based foods outpaced total food sales during the pandemic by a considerable margin. Peak panic buying in mid-March saw plant-based food sales up 90% compared to the previous year. This trend continued for the...read more
Chris is a business writer and market analyst that focuses on the Markets, Legal and Washington sections of the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He invites you to contact him via email at email@example.com to talk about anything food-related.
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."