In the new food and beverage environment, innovations to artificial intelligence will give brands able to adapt the upper hand in 2026.
Some of these changes border on dystopian. Tarun Chandrasekhar, chief product officer at Syndigo, for example, told FI that AI will decide what people will eat, referencing the potential that GenAI tools holds in facilitating food decisions.
“By 2026, generative AI will act as the digital shelf itself, steering what lands in a consumer’s basket,” he said.
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