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The Food Institute Blog

The Food Institute Blog

Sugar Reduction Helps Boost Yoplait Sales
Posted on March 16, 2015 by Bryan Wassel

After losing ground to the Greek yogurt market General Mills' Yoplait brand is once again growing, boosted by a reformulation that reduced sugar content by 25% in combination with a new marketing campaign. The result was 1% growth for the brand as a whole during the first two quarters of 2015, the first increase in three years, reported Star Tribune.

The brand's biggest boosts came from Yoplait Original, with sales up 12.4% in the year ended Feb. 21, along with Yoplait Greek, with a 39% gain during the same period. The growth improved Yoplait's position in the Greek yogurt market, the largest share of overall yogurt, from 10% to 12% in the most recent quarter.

The only part of the brand having trouble was Yoplait Light, which experienced a 12.1% sales drop. The loss was attributed to an overall decline in weight loss product sales across all categories.

The sales bump comes at a time when the yougurt market as a whole is slowing down, with overall U.S. sales growing 3.4% in 2014. The segment grew 7.8% during the previous year.

 

 

About the Author

Bryan Wassel
Editorial Director
The Food Institute

With a background in both daily and weekly publications, Bryan has worked as a journalist since freelancing for his hometown paper in high school. He has since written both in print and online for min, The Times of Trenton and North Jersey Media Group, holding positions from stringer to editor. With a background as a news reporter, he has learned to seek out the focus behind the story, digging for the most important information. He has been with The Food Institute since 2013, where he edits Today in Food and The Food Institute Report, as well as puts together newsletters for several clients.

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