After losing ground to the Greek yogurt market General Mills' Yoplait brand is once again growing, boosted by a reformulation that reduced sugar content by 25% in combination with a new marketing campaign. The result was 1% growth for the brand as a whole during the first two quarters of 2015, the first increase in three years, reported Star Tribune.
The brand's biggest boosts came from Yoplait Original, with sales up 12.4% in the year ended Feb. 21, along with Yoplait Greek, with a 39% gain during the same period. The growth improved Yoplait's position in the Greek yogurt market, the largest share of overall yogurt, from 10% to 12% in the most recent quarter.
The only part of the brand having trouble was Yoplait Light, which experienced a 12.1% sales drop. The loss was attributed to an overall decline in weight loss product sales across all categories.
The sales bump comes at a time when the yougurt market as a whole is slowing down, with overall U.S. sales growing 3.4% in 2014. The segment grew 7.8% during the previous year.
With a background in both daily and weekly publications, Bryan has worked as a journalist since freelancing for his hometown paper in high school. He has since written both in print and online for min, The Times of Trenton and North Jersey Media Group, holding positions from stringer to editor. With a background as a news reporter, he has learned to seek out the focus behind the story, digging for the most important information.
There are no comments, yet. Why don't you add one?
10 Mountainview Road
Upper Saddle River, NJ 07458
Food Institute reps are available to answer your questions
BECOME A MEMBER
For close to 90 years, The Food Institute has been the best "single source" for food industry executives, delivering actionable information daily via email updates, weekly through The Food Institute Report and via a comprehensive web research library. Our information gathering method is not just a "keyword search."