The Food Institute Blog

The Food Institute Blog

Ex-Trader Joe's Executive Battles Food Prices with Daily Table Grocery
Posted on June 08, 2015 by Chris Campbell

Trader Joe's has a long-established reputation for providing healthy fare at affordable prices, but a former executive from the company is taking it one step further with the opening of the Daily Table in Dorchester, MA.

The not-for-profit grocery, owned by Doug Rauch, a former president of Trader Joe's, has reached the national spotlight. Although Rauch undoubtedly adds to the allure of the grocery, the prices are the real star: some are, simply put, incredibly affordable. Here is a sampling of expected prices at the store, according to Supermarket News:

  • 8-ounce frozen okra: 29¢
  • 8-ounce frozen corn: 39¢
  • Can of tuna: 55¢
  • Box of cereal: 70¢
  • Dozen eggs: $1.19

Rauch told the Boston Globe that he wants the Daily Table to serve a population segment that typically cannot access inexpensive, healthy foods. He wants to be able to sell affordable groceries in communities like Dorchester, but he also wants to provide ready-to-cook meals and hot grab-and-go items at prices that rival cheap fast food but retain nutritional value in a balanced diet.

Rauch plans to expand the project to Detroit, Los Angeles, New York, San Francisco and other cities around the U.S. if the organization is successful. Will it be? That remains to be seen, but with increased demand for sustainable products and the call for the elimination of food waste, never mind the growing epidemic of food deserts within the country, I think it's safe to assume that a low-cost, healthy food option will have few problems finding customers.

Posted in Retail  


About the Author

Chris Campbell
Business Writer
The Food Institute

Chris focuses on fresh, canned and frozen fruit and fresh and dried vegetables for the Food Institute Report. In addition, he assists in compiling data for various Food Institute publications throughout the year. He is a proud Rutgers University alumnus with a degree in English, and has a background in web writing for a variety of industries, including legal, foodservice and small-to-medium sized businesses. In his downtime you can find him watching New York Yankees baseball, hiking, enjoying live music and spending time with his dog Kaiden. He invites you to contact him via email at to talk about anything food-related.


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