LATAM Influence: The Latin American Consumer

Latin American (LATAM) and Hispanic consumers in the United States have a profound impact on domestic food and beverage sales.

“The Hispanic/LATAM demographic forces in the United States are unmistakable and enduring,” John LeVert, managing director of the consumer retail group for Solomon Partners, told The Food Institute.

“This population segment is expected to experience continued outsized growth and expanding earnings power over the long term.”

Younger generations are driving this growth, with 26% of children born after 2012 fitting the “Hispanic” identification.

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