As food prices continue to rise in 2025, many consumers simply can’t stomach $50 steaks. And that has presented casual-dining restaurants with an opportunity.
Logan’s Roadhouse is one chain seizing the moment, finding customers quite receptive to $11.99 value meals. A recent report found that the 125-unit steakhouse chain beat out rivals including Texas Roadhouse for high scores on quality, service, cleanliness, and atmosphere.
“Logan’s Roadhouse topping the customer loyalty index highlights how consistent atmosphere, service, and value drive loyalty,” Kaveh Vahdat, president of RiseOpp, told The Food Institute.
The Houston, Texas-based steak chain scored 52.6% in customer experience in the Customer Loyalty Index from Market Force Information, well ahead of its rivals. The loyalty index was based on surveys of more than 3,400 U.S. consumers, as noted by Restaurant Business.
Logan’s leapt eight spots in this year’s rankings, finishing with a score of 4.52 out of 5. Rivals Texas Roadhouse and LongHorn Steakhouse attained scores of 4.45 and 4.43, respectively.
Logan’s has earned a devoted following due to its mesquite, wood-fire grilled steaks and Southern-inspired dishes. For much of its more than three decades in existence, the chain has also prided itself on celebrating charitable endeavors and supporting the American military.
“Our veterans and active military members have given so much for our country,” explained Logan’s marketing executive Shawn Van Winkle, in a statement. “Supporting our nation’s heroes is at the core of who we are at Logan’s.”
There are additional reasons for Logan’s success, according to industry insider Milos Eric, the general manager of OysterLink.
“Logan’s Roadhouse seems to give its teams room to bring personality into service, and that’s what makes it feel authentic,” Eric said.
Logan’s had struggled from 2019 to 2024, seeing systemwide sales decline 38%, leading to the closure of 74 locations, as reported by Restaurant Business. But the Houston-based chain has focused on improving core elements of its business, such as the quality of its steaks, under owner SPB Hospitality.
Another key element of the steak chain’s resurgence: the Real Deal Meal, which includes an entrée, salad, side, and an endless supply of rolls. Logan’s has also capitalized on the “dirty soda” trend.
Value offerings show that Logan’s is empathetic to cost-conscious consumers these days, experts note.
“Their $11.99 Real Deal Meal,” Vahdat noted, “speaks directly to the demand for affordable, full-service dining in 2025. For casual-dining chains, the lesson is that loyalty comes from dependable, welcoming experiences supported by strong value, not from short-term promotions alone.”
