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How does a coffee brand pivot into honey? The answer might make more sense than you originally believed. Jessica Padula, Nespresso USA’s vice president of marketing and head of sustainability, returns to discuss the company’s sustainability efforts and how her dual roles in marketing and sustainability inform each other and improve the company.
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More About Jessica Padula:
Jessica Padula is the Vice President of Marketing and Head of Sustainability at Nespresso USA, leading the brand in its marketing, communications, advertising and sustainability efforts to further its mission of leveraging coffee as a force for good.
As VP of Marketing, Jessica oversees Nespresso’s product and portfolio, brand campaigns and activations, customer relationship management and B2B shopper marketing in the U.S. market. Jessica led the rollout of an expanded iced portfolio and the brand’s smallest and most affordable Vertuo machine ever, the Vertuo Pop+, to reach a new generation of coffee drinkers.
As the brand continues its regenerative agriculture efforts, Jessica recently spearheaded the pilot of the Nespresso Bloom range, including Nespresso Coffee Blossom Honey and Master Origins Colombia Ready to Drink Coffee.
As sustainability lead in the U.S., she advances circularity, climate and community-centered efforts aligned with Nespresso’s B Corp certification and brand values. Jessica has overseen the brand’s expansion of curbside recycling across the five boroughs of New York City and into Jersey City. She also facilitates meaningful nonprofit partnerships with local organizations aligned with issues important to Nespresso employees and customers, including The Ali Forney Center, American Forests and Project Healthy Minds.
Jessica joined Nespresso USA in 2016 as Social Media Manager. When she joined, she brought a unique combination of luxury, CPG and F&B experience, having worked on brands such as Swarovski, Horizon Organic, Pantene, COVERGIRL and Downy. She’s a consistent champion of digital innovation, implementing tools such as the Opal CMS and Comms Hub, and bringing a branded Nespresso presence to platforms like Twitch and Reddit for the first time.
Jessica received her Bachelor of Science in Business Administration and Marketing & Business Law from Boston University.
More About Nestle Nespresso SA:
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 157,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,000 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 93 markets and has 14,000 employees. In 2023, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
