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How Grocers’ Online Shopping Strategies are Being Impacted by the COVID-19 Crisis

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How Grocers’ Online Shopping Strategies are Being Impacted by the COVID-19 Crisis

COVID-19 has changed the way many Americans shop for groceries today, driving a 192% increase in online orders for delivery and pickup services versus the summer of 2019. This has stressed supply chains, disrupted retail operations, and affected the customer’s shopping experience. And, while grocers are working hard to address these immediate issues, they also need to strengthen their omnichannel strategies to be ready for the new normal.

The Brick Meets Click/ShopperKit Online Grocery Shopping Survey conducted March 2020, in combination with other research from Brick Meets Click, documents how COVID-19 is impacting online grocery shopping in the U.S.

Learn what these insights mean in this webinar hosted by the Food Institute, along with guidance and perspective from Brick Meets Click and ShopperKit.

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