American consumers are loving new food experiences right now. At the moment, many are turning their attention to the Philippines. Statistics show that interest in Filipino food has risen by 50 percent in the past year alone.
Filipino fast food chain Jollibee is growing in presence and awareness in the U.S., and the fine dining scene is starting to recognize multiple restaurants with Filipino influences.
What are the drivers behind this? What makes Filipino food so appealing? Find out more as The Food Institute chats with Filmmaker, Actor, and Restaurateur Billy Dec in this week’s episode of FI Spotlight!
