Videos

Is Your Barcode More Powerful Than Your Brand?

Digital marketing isn’t optional for CPG brands anymore – it’s survival. At the 2025 Digital Food & Beverage Conference, industry leaders revealed shocking truths about retail media ROI, the rise of barcode marketing, and why your ingredient list might be more powerful than your brand story.

Chris Campbell from The Food Institute sits down with Kantar’s Barry Thomas to decode the biggest shifts reshaping how food companies compete in 2025.