In this episode of FI Spotlight, we take a look at Pricklee, a beverage brand that’s taking on the legacy companies one bottle at a time.
FI CEO and Managing Partner Brian Choi talks shop with Pricklee Co-Founder and CEO Kun Yang while at The Well Network’s Summit West event in Anaheim, California. They go over Pricklee’s journey from humble beginnings to generating 2-4x retail velocity in multiple big-name stores.
Yang also gives insights on how far the business has come as a brand, from their famous appearance on Shark Tank to endlessly ideating, experimenting, and testing different flavors, to finally seeing the end result on store shelves. He also details the significance of starting Pricklee out of a desire to see more healthier beverage alternatives in supermarkets, based on his background as a pharmacist.
