Videos

FI Spotlight: Baking Industry Leader Reveals Why Sustainability Is The Future of Food

When it comes to flour, most bakers will think of King Arthur Baking Company first. Why is that? What does the business prioritize when developing products? What values do they possess that lead to their consistency success? And what new innovations have they come up with recently?

FI’s own George Hajjar got to catch up with VP of Brand and Innovation John Henry Siedlecki on those very topics at the 2025 Summer Fancy Food Show in New York City.