Blair’s Death Sauce offers up to 2 million Scoville units of extreme heat, and bold, cravable flavor to the specialty food market—proving flavor beats heat every time. In this Summer Fancy Food 2025 interview, The Food Institute’s Chris Campbell meets with Blair Lazaar, founder and Chief Chili Head of Blair’s Death Sauce.
Known for creating Guinness World Record-holding sauces, Blair shares how his brand grew from a bar kitchen to a global cult favorite—without relying on supermarket shelves. Discover how prioritizing taste, authenticity, and pure ingredients helped build a heat-forward product line that wins with retailers and customers alike.
