Tag: video games

The Cheat Code: 4 Tips for Marketing to Video Game Fans

Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.

Game On: Restaurants Use Gaming Tech to Boost Efficiency

Restaurants are a tricky business and the competition is fierce. That’s one reason why it’s imperative to set yourself apart and find ways to attract and retain high-quality employees. In that spirit, Perfect Company recently …

Why Restaurants are Venturing into the Metaverse

Restaurant chains are entering the great unknown, taking bold leaps into the “metaverse.” It’s the latest endeavor by fast-food brands to reach potential customers where they’re at. The Food Institute investigated exactly how the strategy …

FI Fast Break audio news: March 9, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine restaurant chains’ recent appeal to video gamers, increasing support for U.S. agriculture, and more. The Food Institute Podcast · FI Fast Break News …