Vertical farming isn’t dead – rather, the wheat is being separated from the chaff. As hype fades, smart capital is shifting, and survival now hinges on strategy, scale discipline, and true consumer alignment.
Recently, People’s Union USA began calling on consumers to boycott products from various businesses in protest of alleged social, economic, and environmental offenses. Monday, participating consumers kicked off a seven-day economic blackout of General Mills.
Recent supply chain disruptions further prove that operators need to consider ways to integrate resilience into their approach. One key method is through integrating flexibility into shipment processes.
