Castillo Hermanos has made a bold $1.5 billion move to acquire Harvest Hill Beverage Company, home to brands like SunnyD. While SunnyD’s surprising sales growth defies health-conscious trends, Castillo Hermanos plans to leverage evolving consumer needs and Harvest Hill’s infrastructure to unlock growth opportunities.
Mountain Dew, Simply Orange, and SunnyD have all launched alcohol products recently which have drawn the ire of consumer advocates.