PepsiCo has helped launch Food For Tomorrow to champion regenerative agriculture across 10 million acres by 2030. The initiative blends data, storytelling, and science to future-proof farming and the global food supply.
Despite high awareness, only a small fraction of consumers understand and consistently pay premiums for regenerative agriculture products, highlighting significant psychological and economic barriers. However, with increased crop yields and profits for farmers and the potential for nutrient-rich produce, the industry stands on the brink of transformative growth.
Sales of regenerative ag products have been growing by more than 20% for the past year – a fact that’s highlighted in a recent film about regenerative ag called “Common Ground.”
