Brands Are Dying to Work with Liquid Death

Despite its ghoulish aesthetics, Liquid Death’s community is surprisingly wide: “people drink things and they like to laugh,” adroitly summarized Liquid Death creative VP Andy Pearson in an interview with The Food Institute. This has …

Attention Economy: Wild Brand Collabs Create Millions of Impressions

Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.

EY: CPG Brand Relevance Faces ‘Negative Drift’

Legacy CPGs are losing consumer relevance to agile upstarts – but AI, innovation, and a shift to “disruptive optimism” offer hope. EY’s latest report calls on brands to earn loyalty daily or drift into obscurity.

“Table Talk” With the Founder of Sour Strips: Building the Sour Candy Brand That Led to a Sweet Deal

 “I had no plan beyond I am going to sell candy online…and then we had our first launch, and we sold 20,000 bags in an hour, then the next 20,000 in thirty minutes. But ...

Brinker’s Spectacular Turnaround Isn’t Over Yet

Brinker International’s unexpected turnaround has propelled Chili’s to stunning same-store sales growth of nearly 26% in fiscal 2025, defying industry trends and revitalizing a brand that seemed stagnant for decades. Chili’s transformation is rewriting the playbook for restaurant chains.

FI Spotlight: What’s Behind Final Boss Sour’s Social Media Domination?

The umami flavor has had its moment. The spicy flavor has had its moment. Now, it's the sour flavor's turn. According to co-founder James Hicks, that was part of the motivation for the creation of ...