Tag: shopper behavior

GLP-1 Prediction for 2026: Smarter Portions Will Become Prevalent

GLP-1 drugs are reshaping consumer habits, pushing food makers and restaurants to rethink portions, menus, and indulgence. Circana forecasts lasting demand for protein-rich, wellness-focused options as health-conscious behaviors persist even beyond GLP-1 use.

3 Key Takeaways from Groceryshop 2025

At Groceryshop 2025, leaders tackled topics such as value-driven shoppers, evolving retail media, and AI’s seismic impact on grocery. From TikTok disruption to digital twins, the future of food retail is already knocking.

Cannes Lions Event Reveals Real Secret to Food Marketing ROI

The Cannes Lions 2025 event crowned campaigns that blurred the lines between storytelling and shopping, proving that creativity at the point of sale is now imperative. From sonic branding to shoppable receipts, food marketing has gone full-experiential.

Webinar: The Future of Food Retail

In 2024, the food retail industry will face a new set of opportunities and challenges unlike those in previous years. From the impact of inflation, shifts in shopper behavior, increased technological disruption, and competition from ...

Gamification Can Make Loyalty Programs Stand Out

Loyalty programs are becoming more important than ever as rising inflation causes shoppers to seek the best deals possible, but too many offer the same, uninspired benefits — leading to 50% of consumers believing that …