Why American Diners are Skipping Breakfast
Breakfast is losing its sizzle for many restaurants, as diners skip morning meals amid shifting habits. But with smart value strategies, restaurant brands still have a shot at reclaiming the morning crowd.
Breakfast is losing its sizzle for many restaurants, as diners skip morning meals amid shifting habits. But with smart value strategies, restaurant brands still have a shot at reclaiming the morning crowd.
Cracker Barrel’s recent logo revamp sparked a $100M backlash, forcing a swift return to its nostalgic “Old Timer.” The fiasco highlights the high stakes of brand identity in an era of cultural sensitivity.
The 2025 American Diner Trends Report uncovered the top dealbreakers that deter diners, such as negative word-of-mouth, health inspection warnings, and long wait times. With distinct preferences emerging among Gen Z and older cohorts, the report illustrated how restaurants can win over consumers.