Gen Z’s brand loyalty hinges on authentic user-generated content, not legacy clout. Food giants like Oreo and McDonald’s are losing steam – while Disney thrives by treating fans like community, not consumers.
Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats.
The latest Taking Stock with Teens survey by Piper Sandler reveals a generation of U.S. teenagers with rising annual spending (up 6% from last year). Chick-fil-A and energy drinks currently dominate teen preferences, highlighting opportunities for targeted marketing strategies.
According to a Statista report, the global revenue of energy and sports drinks reached approximately $159 billion in 2021 and is estimated to increase to $233 billion by 2027. While the U.S. largely dominates the …
THC is one of the fastest growing ingredients in foodservice, increasingly legal, and visible amid a key demo—the millennials.
