5 Keys for Brands When Considering Influencer Marketing
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
Tag: quality
AI Beyond the Buzz: 3 Invaluable Food Industry Applications
Coca-Cola’s AI-generated holiday ads sparked backlash for prioritizing spectacle over substance, highlighting a key lesson for food industry players: AI must deliver real-world value to resonate.
Research Shows Americans Now Seek Snacks ‘Day and Night’
According to retail insights company 84.51°, 27% of shoppers said they’re snacking multiple times per day, up 15% from 2023. Cheese is America’s favorite snack in 2024.