As consumers continue to take their health and wellness goals seriously, GLP-1 drug usage will continue to grow. With as much as 20% of U.S. adults taking or considering the medication, the food and beverage industry must adapt to these consumer need states.
While protein remains a top nutrition trend, health experts argue it’s often overhyped. Many Americans already get enough, and whole food sources may be healthier than processed protein products.
In 2024, global plant-based retail sales reached $28.6 billion thanks to accelerated interest in meat analogs in Europe and the Asia-Pacific regions. Domestically, although sales stagnated in 2024, there are many indicators that it will soon rebound.
The latest “What’s Trending in Nutrition Survey” reveals that consumers in 2025 are prioritizing gut health, with fermented foods and superfoods like berries and leafy greens gaining popularity.
