3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

Attention Economy: Wild Brand Collabs Create Millions of Impressions

Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.

Crunch Time: How Do Your Road Trip Snacks Stack Up?

Sour is trending, chocolate is complicated, and regional quirks abound: Kellanova’s new data reveals how generational tastes shape road-trip snacking – and what that means for category innovation. Nostalgia, “swalty,” and convenience drive the ride.

The Keys to Marketing to Gen Z Consumers

Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …

Why Food Brands Should be Targeting Gamers

Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …

Q&A: Kellogg Exec Notes How Pandemic Has Altered Snacking

Nigel Hughes had an uncomfortable thought at the outset of the coronavirus pandemic. The SVP of global research and development at The Kellogg Company feared his company might struggle in the snack space amid pandemic lockdowns, since …