Sour is trending, chocolate is complicated, and regional quirks abound: Kellanova’s new data reveals how generational tastes shape road-trip snacking – and what that means for category innovation. Nostalgia, “swalty,” and convenience drive the ride.
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
Gamers are proving to be an influential demographic in the food industry. In fact, research from Wunderman Thompson Commerce’s Future Shopper Report 2021 shows that globally, 84% of online shoppers are gamers. With this in …
Nigel Hughes had an uncomfortable thought at the outset of the coronavirus pandemic. The SVP of global research and development at The Kellogg Company feared his company might struggle in the snack space amid pandemic lockdowns, since …
