Now that the plant-based market has matured, it must contend with many of the same problems as the meat industry, including eking out margins as consumers tighten their wallets. However, dairy alternatives continue to be a bright spot for the sector.
Despite investor jitters and industry shakeouts, Impossible Foods founder Patrick Brown recently told FI he remains bullish on alt-meat’s future. With tech advancements and health-driven messaging, plant-based protein may yet win over skeptical consumers.
The plant-based food industry may have found a way through its stagnation. A recent report found consumers increased their plant-based purchases throughout 2024, a signal of a healthy year ahead. Nutpods CMO Patrick Coyle recommended brands in the sector strike the right balance between “value” and “values.”
