Tag: Parents

Early to Dine, Early to Bed: The Rise of the 3:45 Dinner Trend

The “3:45 Dinner” trend is gaining momentum as parents embrace earlier mealtimes to curb post-school hunger, prevent evening tantrums, and simplify family routines. With growing consumer demand for early dining, restaurants have a prime opportunity on their hands.

Numbers of Note: The Millennial Shopping Basket

On-the-go millennial parents favor products that balance convenience and consistency with splashes of innovation. “According to IRI, categories that rank high for millennials include fresh products, such as fresh fruit, meat, and muffins, as well ...

3 Keys for Marketing to Millennial Parents

Millennial parents have become massively impactful consumers. Several stats speak to the generation’s purchasing power. First, millennials in general are the largest adult cohort worldwide, with 23% of the global population – or 1.8 billion …