Tag: NIQ

The New America: The Good, The Bad, The Ugly

Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.

2026 Innovative Trends: GLP-1

There’s an interesting thing happening in the grocery aisle: assortments are changing to meet the needs of the maturing GLP-1 consumer, but these assortments have a larger mass appeal. “We’re seeing… protein and ‘whole food’ ...

Fueling Innovation: The New Age of Culinary Convenience Stores

Convenience stores are undergoing a makeover, with the vast majority replacing what was once viewed as “desperation” food with real – but not necessarily healthier – offerings. The number of C-stores fell marginally last year, …

Alcohol and No/Low Trends in 2024

Dozens of brands are experimenting in the nonalcoholic (NA) and low-alcohol space, offering consumers the opportunity to not so much choose sides but merely choose wisely according to their preferences, dietary needs, and personal goals.