The New America: The Good, The Bad, The Ugly
Political perceptions are shaping how Americans define value – and it’s not just about price. Today’s consumers demand empathy, convenience, and strategic engagement across life stages.
Tag: Nielsen
Candy-flation Is No Match for Halloween Cravings
Despite soaring cocoa prices and shifting consumer budgets, Halloween candy sales are anything but scary. Non-chocolate confections and TikTok-fueled innovations are keeping the sweet season alive, even as chocolate feels the squeeze.
Energy Drink Makers Navigate a Choppy Environment
Energy drinks hit turbulence in 2024, with Celsius and Monster both facing unexpected sales slowdowns. While stock prices have rebounded, lingering consumer uncertainty raises questions about the sector’s long-term prospects.
Fresh OJ Deep Dive: Brand Leaders Feeling the Squeeze
Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.
Innovative Products Lead in 2020
Innovation will drive business growth in the new normal, according to Nielsen. Nielsen recently released its 2020 U.S. BASES Top 25 Breakthough Innovations List which includes several food and beverage products. Trending themes among the …