At the 2025 NACS Show, protein-packed innovation and caffeine reinvention stole the spotlight, catering to health-conscious and novelty-seeking consumers alike. More than anything, convenience retail is getting a functional facelift.
Elliott Management just invested $4 billion in PepsiCo, betting it can fix what fizzled. The activist investor envisions a turnaround – assuming legacy brands can still thrive in a GLP-1 world.
Food and beverage brands are tapping into the gamer market with marketing tactics like in-game product placements and creative snack options. Protein-packed and handheld snacks are also on the rise as gamers seek healthier choices.
